Forms are an ideal way to get first-party data from your website visitors and leads. For example, you can offer a white paper, invite people to participate in an event or contest, or offer a simple newsletter signup form.
All you need is a simple form. You can create forms directly in Friendly Automate and then embed them on your website.
Learn all about them in our tutorial:
Create your first form
You can also use forms to start a campaign (an automation). You'll learn more about that in the next tip.