Segments are one of the central hubs in marketing automation. Using segments, you can divide your contacts into groups with specific characteristics.

Get started with personalization

Hello [Vorname],

Here comes your next tip for Friendly Automate. In the last email we showed you how to create new contacts or import existing contacts.

Now let's look at how to assign your contacts to groups (segments) so you can target them.

Friendly Tip No. 2: Create segments

Segments are one of the central hubs in marketing automation. Using segments, you can divide your contacts into groups with specific characteristics. Then you can send these groups personalized emails that meet their specific needs.

Later, you can also use segments to launch automations (campaigns) tailored to that group.

Learn how to create your first segments here:

Create simple segments

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the Friendly team

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